Salsa Queen Roadshow Training

Master the art of sampling and selling Salsa Queen products

3 Key Steps to Selling Salsa Queen

Follow these essential steps to maximize your success at roadshows:

1. Engage the Customer

Read the customer — do they seem chatty or more reserved?
Notice what's in their cart — it can give you clues on how to connect
Don't oversell — just invite them to try the salsa
Instead of asking "Would you like to try some salsa?" say: "Hey, come try some salsa!" — it's more inviting and works almost every time

2. Share a Few Quick Facts

Pick 1–2 per customer, don't overwhelm them:

All natural ingredients — no added sugars or preservatives
Started by a single mom of 7 kids to support her family
Woman-owned business
Gluten-free
Nut-free
Stays fresh for 2 weeks after opening

3. Give Easy Ideas Beyond Chips

People love to hear how versatile our salsas are! Share quick, fun serving ideas:

Creamy Jalapeño (Vegetarian – contains dairy)

Top salmon or burgers
Replace ranch for salads or veggie dip
Perfect with wings or pizza

Creamy Mexican Chimichurri (Vegetarian – contains dairy)

Delicious on fish tacos or salmon
Mix into guacamole
Adds flavor to veggies or rice bowls

La Chingona (Vegan)

Amazing with coconut shrimp tacos
Spread on bagels with cream cheese
Perfect with eggs or breakfast foods

Roasted Tomatillo (Vegan)

Crockpot chicken or pork
Mix with Creamy Jalapeño (best combo!)
Great for green enchiladas or tamales
Tasty with eggs or breakfast foods

Closing the Sale

Always thank customers warmly after they buy:

"Thank you for supporting Salsa Queen!"
"Thanks for supporting a woman-owned business!"

Final Note to the Team

We appreciate everything you do to represent Salsa Queen. Have fun, smile, and make people feel welcome. Most importantly — enjoy yourself.

Welcome to the team, you're going to crush it!